Hotels are being put under increasing pressure to up their game in the online market, as online travel agencies continue to have the edge. The question many are asking is, “What action do hotels need to take?” At a recent conference, Peter O’Connor, Professor and Director of the MBA in Hospitality Management at Essec Business … Continue reading Calculating the Real Cost of Third Party Distribution

Independent hotels in Europe need to work hard to drive direct bookings and move away from their dependence on online travel agencies. In fact, their very existence might depend upon it, according to a recent survey by Phocuswright and h2c. The study, which compared the independent hotel markets of France, Germany, Italy, Spain and the … Continue reading European Hotels Need to Break from OTA Stranglehold

Revenue management is a quickly growing priority for European hoteliers, according to a recent industry survey. Choice Hotels Europe’s recent “European Hotelier Pulse-Check” points to 2016 as the year of increased sales and marketing activity, with hoteliers buoyant about the European market and its potential, according to a recent story in Travel Daily News International. … Continue reading Revenue Management a Top Priority for Europe in 2016