Why hotels should use data to accelerate out of the next downturn

During the last global financial crisis, the hotel industry cut rates aggressively. Attendees at this year’s Revenue Strategy Forum wondered, when the next recession comes, can hotels be braver this time around? The one-day conference, which took place 7 November in London, repeatedly dealt with whether hotels learnt enough from the last financial crisis and … Continue reading Why hotels should use data to accelerate out of the next downturn

RSF London: Hotels Race to Convert on Digital Highway

Debate ran high at the recent Revenue Strategy Forum in London, when big brand hoteliers, independents, technology innovators and search engines came together to discuss the future of hotel distribution. As the global markets prepare for more instability, Revenue Strategy has never been more important. Central to debate was winning the online battlefield. For many … Continue reading RSF London: Hotels Race to Convert on Digital Highway

Six Things Predictive Analytics Can Tell You That Your PMS Can’t

A hotel’s property management system provides crucial information on average room rate, occupancy levels and RevPAR — all vital data sets for hotel revenue management. However, for in-depth forecasting, real-time market data and trends analysis, hotel revenue managers need to employ predictive analytics. Discover more about how predictive analytics can inform you on: Forecast Trends … Continue reading Six Things Predictive Analytics Can Tell You That Your PMS Can’t

Stop rewarding loyalty at the cost of the bottom line

Forbes recently released a list of the world’s most rewarding hotel loyalty programmes. The tally saw Wyndham Rewards replace Marriott at the top of the pile. The list, compiled by the Idea Works Company, calculated that for every dollar spent on a Wyndham room, the loyalty member received an extra 13.6 cents of value in … Continue reading Stop rewarding loyalty at the cost of the bottom line

U.K. Independents at a Turning Point: Get Strategic or Get Consumed

The Annual Hotel Conference kicks off tomorrow in Manchester, bringing together more than 800 owners, operators and managers from individual, boutique and consortium hotels. Duetto’s EMEA managing director, Michael McCartan, will be talking at the event, which is targeted at the independent hotel sector. Arguably, Michael’s participation comes at a key turning point in the future … Continue reading U.K. Independents at a Turning Point: Get Strategic or Get Consumed

European Hotels Engender Loyalty with Better Revenue Management, Marketing

In June 2015, citizenM Hotels’ Commercial Director Lennert De Jong was elected to succeed Christian Boerger as chair of the HSMAI Region Europe Revenue Management Board. De Jong has been working in hotels for more than a decade. He is currently responsible for citizenM’s commercial strategy and transformational topics. He is passionate about developing the … Continue reading European Hotels Engender Loyalty with Better Revenue Management, Marketing

After Brexit, What Will 2017 Bring for London Hotels?

Britain’s voting public opted to leave the European Union in a landmark vote that is likely to have huge ramifications for all business segments. The U.K.’s hotels industry will likely be at the frontline of fallout from the vote, with London’s hotels potentially feeling the biggest impact. STR and Tourism Economics released data at the … Continue reading After Brexit, What Will 2017 Bring for London Hotels?

Hotels Need to Embrace the Mobile Revolution, or Get Left Behind

The hotels industry has been somewhat reluctant to join the mobile revolution. However, continued delay to get on the mobile bandwagon could prove costly, both in terms of lost revenue and, more importantly, lost guest loyalty. Hotels need to listen to their guests and deliver what they need, or face being overtaken by more digitally … Continue reading Hotels Need to Embrace the Mobile Revolution, or Get Left Behind

How a 5-year Revenue Strategy overhaul revitalised NH Hotel Group

At the start of 2014, NH Hotel Group rolled out a five-year plan for its Revenue Strategy focused on brand segmentation, repositioning and asset rotation, efficiency, and IT systems transformation. The plan has 24 initiatives. Central to the project was a complete overhaul of the website, changes to the hotel management platform and centralised booking … Continue reading How a 5-year Revenue Strategy overhaul revitalised NH Hotel Group

Europe Cracking Down on OTA Dirty Tactics in Hotel Pricing

Online travel agencies have been effectively holding Europe’s hotel industry hostage for years, thanks to rate parity agreements that put a stranglehold on the free market. However, this could be about to change, after a House of Lords EU Internal Market Sub-Committee report Online Platforms and the Digital Single Market detailed claims that OTAs have … Continue reading Europe Cracking Down on OTA Dirty Tactics in Hotel Pricing