The hotels industry has been somewhat reluctant to join the mobile revolution. However, continued delay to get on the mobile bandwagon could prove costly, both in terms of lost revenue and, more importantly, lost guest loyalty.

Hotels need to listen to their guests and deliver what they need, or face being overtaken by more digitally aware companies and online travel agents, ready to offer travel advice, shared experiences and bookings at the touch of a button.

Find out why mobile is the preferred device for travel research.  Then read the full version from the author’s website.