Tourism in Germany is on the up. In the first half of 2017, the country’s Federal Statistical Office registered 36.7 million international overnight stays, up 3% or an extra 1.2 million nights, on 2016 figures. I caught up with Christopher Lueck, Press Officer of the German Hotel Association (IHA), to find out what the association … Continue reading Germany Hotels Must Initiate Change to Stay Competitive

Germany is the second most popular destination for European travellers. In the past seven years, the country has seen growth in travel above both the European and worldwide average, with 80.8 million overnight stays in the country in 2016. Germany is forecast to receive 121.5 million overnight stays by 2030, so these new markets will … Continue reading Germany: A Growth Market With Sustainable Prospects

Commanding a large share of the international business travel market, and with a fast growing leisure sector, hotels in Germany appear to be busier than ever. According to the German National Tourist Board, Germany saw 80.8 million international overnight stays in 2016, with the country the second most popular destination for Europeans. But are hotels … Continue reading Germany: Pricing Right To Drive ADR

An experienced e-commerce and revenue management professional, Markus Veikkolainen, Revenue and Distribution Manager for Primehotels in Finland, has worked in hotel sales and online travel for international chains, local chains, independent hotels, self-service hotels, B&Bs, apartments and more. I caught up with him to talk about managing a unique local portfolio and how it differs from … Continue reading The Value of Understanding ‘Availability is King’

The digital revolution has given independent hotels a place on the world stage, but it is often hard to find them beneath the dominant marketing presence of the online travel agents. I caught up with Sam Weston, marketing manager for 80 DAYS, to learn more about their recommendations for driving direct traffic and bookings. Read … Continue reading Marketing Data, Technology Enable Hotels To Compete Alongside OTAs

The UK hotel market has been on a roller coaster ride in recent years. First, there was the 2008 recession, then the 2010 European debt crisis, before London saw a raft of new hotel openings for the pre/post Olympics period (as well as enjoying a successful Games). More recently, business has become more volatile due … Continue reading The UK: Maximising On Market Uncertainties

I caught up with Ufi Ibrahim, Chief Executive of the British Hospitality Association, to discuss how the impact of Brexit, a potential “bed tax” on hotels in London, and the highest rates of VAT on hotel rooms in Europe all threaten to shake the status quo of the UK’s hotel market. Read the full version … Continue reading Keeping The UK Competitive On Tourism