With the European market in a phase of uncertainty, the topic of reporting metrics has never been more important. Hotel managers and owners are closely watching revenue and profitability, looking for new ways to optimise on both.

Talking at the Revenue Strategy Forum in London in early November 2016, Jonathan Langston, co-founder of HotStats, argued that RevPAR is no longer the metric to trust as hoteliers and owners benchmark performance.

from Pocket
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