Terri Scriven is the Head of Hospitality for Google UK, which means working with hotels and accommodation providers in Europe and beyond to help them to optimise their digital distribution and online marketing strategies.

An online marketing strategy and e-commerce expert with more than 17 years of experience, Terri is at the forefront of the digital revolution for hotels. A leader in her field, she delivers regular seminars and keynotes, and was a panellist at the Revenue Strategy Forum in London in 2016.

I caught up with Terri to find out more about what hotels should be doing to heighten their online presence in a bid to compete.

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