Hotels are being put under increasing pressure to up their game in the online market, as online travel agencies continue to have the edge. The question many are asking is, “What action do hotels need to take?” At a recent conference, Peter O’Connor, Professor and Director of the MBA in Hospitality Management at Essec Business … Continue reading Calculating the Real Cost of Third Party Distribution
Category: Blog
Discover some of my latest blogs and work examples here. Please feel free to share.
European Hotels Need to Break from OTA Stranglehold
Independent hotels in Europe need to work hard to drive direct bookings and move away from their dependence on online travel agencies. In fact, their very existence might depend upon it, according to a recent survey by Phocuswright and h2c. The study, which compared the independent hotel markets of France, Germany, Italy, Spain and the … Continue reading European Hotels Need to Break from OTA Stranglehold
Revenue Management a Top Priority for Europe in 2016
Revenue management is a quickly growing priority for European hoteliers, according to a recent industry survey. Choice Hotels Europe’s recent “European Hotelier Pulse-Check” points to 2016 as the year of increased sales and marketing activity, with hoteliers buoyant about the European market and its potential, according to a recent story in Travel Daily News International. … Continue reading Revenue Management a Top Priority for Europe in 2016
Creating Content Calendars – the Magazine Editor’s View
An experienced B2B magazine editor, I am now navigating a path in digital content, and enjoying the challenge of learning a new take on a traditional profession. Digital content may well be a new and innovative medium to most, but its roots are not that far removed from the printing press of old. Digital marketing … Continue reading Creating Content Calendars – the Magazine Editor’s View
Dine and fly
The recent trend for airports to become destinations in their own right, offering a place to relax, unwind and enjoy quality time, continues with further innovations in airport dining. Long gone are the days of hot dog concessions and popcorn stalls; today’s traveller wants a Michelin-starred dining experience, access to a well-crafted wine list, and … Continue reading Dine and fly
Culture club
When you have a staff of 2,600 made up of 40 nationalities working to serve every nationality under the sun, the importance of recognising and respecting cultural differences could not be higher. This is an average day for London Gatwick’s staff. The challenges faced by them are many and unpredictable, but the airport is going … Continue reading Culture club
Rest assured
Once upon a time, waiting in an airport departure lounge meant hours of sitting in uncomfortable seats, drinking bitter coffee and staring at screen. Monotony – airports seemed to have the monopoly on it. Following the trends of the hospitality industry to wow and pamper, the airport departure lounge is now often as enticing and … Continue reading Rest assured
The Dubai phenomenon
If any place on earth has the X-factor, surely it is Dubai, which has grown from a small trading post in the Gulf to one of the world’s most successful aviation hubs in less than 30 years. For years, Dubai has arguably led the way for aviation growth in the Middle East, and with Dubai … Continue reading The Dubai phenomenon
Big & small
The aviation industry has often re-written the record book, with the fastest, the highest and the largest all taking to the air to earn their place in the FAI (Fédération Aéronautique Internationale) hall of fame. On the ground, records are being broken at a rapid pace too, as aviation infrastructure pushes the boundaries to build … Continue reading Big & small
Sarah McCay Tams 