A hotel’s property management system provides crucial information on average room rate, occupancy levels and RevPAR — all vital data sets for hotel revenue management. However, for in-depth forecasting, real-time market data and trends analysis, hotel revenue managers need to employ predictive analytics.

Discover more about how predictive analytics can inform you on:

• Forecast
• Trends
• Real-time data
• Social value
• Customer sentiment
• Weather

Predictive analytics might not be able to tell you whether or not to take an umbrella to work, but it does take a lot of the guesswork out of hotel revenue management. More data, and the technology to interpret that data in real time, can keep you one step ahead of the market.

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