Six Things Predictive Analytics Can Tell You That Your PMS Can’t

A hotel’s property management system provides crucial information on average room rate, occupancy levels and RevPAR — all vital data sets for hotel revenue management. However, for in-depth forecasting, real-time market data and trends analysis, hotel revenue managers need to employ predictive analytics.

Discover more about how predictive analytics can inform you on:

  • Forecast
  • Trends
  • Real-time data
  • Social value
  • Customer sentiment
  • Weather

Predictive analytics might not be able to tell you whether or not to take an umbrella to work, but it does take a lot of the guesswork out of hotel revenue management. More data, and the technology to interpret that data in real time, can keep you one step ahead of the market.

Read the full version from the author’s website.


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