A hotel’s property management system provides crucial information on average room rate, occupancy levels and RevPAR — all vital data sets for hotel revenue management. However, for in-depth forecasting, real-time market data and trends analysis, hotel revenue managers need to employ predictive analytics.
Discover more about how predictive analytics can inform you on:
- Real-time data
- Social value
- Customer sentiment
Predictive analytics might not be able to tell you whether or not to take an umbrella to work, but it does take a lot of the guesswork out of hotel revenue management. More data, and the technology to interpret that data in real time, can keep you one step ahead of the market.