Why currency fluctuations provide Revenue Strategy opportunity to savvy hoteliers

Currency fluctuations are the norm. Exchange rates have always peaked and troughed. So why do hoteliers hold their breath each time a major currency, such as the pound sterling, takes a nosedive? The pound plummeted against the dollar once again on 16 January, reaching a 31-year low as the U.K. currency dropped below $1.20. The pound also fell against the euro, dipping to €1.13.

At the recent Revenue Strategy Forum in London, industry leaders were found discussing the opportunities presented by a devalued pound. When one currency drops, another rallies, and for hoteliers in the United Kingdom now is a great time to be targeting travellers from the United States and Europe.

from Pocket
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