Global travel distributor GTA teamed up with Iceland’s Bokun at the end of last year to develop a technology platform that would boost its Destination Services Suppliers business.

Now, GTA is preparing to pilot test the new tours and activities booking system in two markets – Europe and the Middle East. Next steps are for a global roll out that could have a huge impact on the company’s future tours and activities revenue.

GTA currently provides more than 16,700 sightseeing tours, attractions and transfer services in 100 countries and products in more than 1,000 destinations. The company also works with more than 60,000 hotel partners. The new booking system will integrate all areas of the GTA network, enabling hotels to become resellers of tours and activities through an online booking widget.

Read more at EyeforTravel.