Germany Hotels Must Initiate Change to Stay Competitive

Tourism in Germany is on the up. In the first half of 2017, the country’s Federal Statistical Office registered 36.7 million international overnight stays, up 3% or an extra 1.2 million nights, on 2016 figures. I caught up with Christopher Lueck, Press Officer of the German Hotel Association (IHA), to find out what the association … Continue reading Germany Hotels Must Initiate Change to Stay Competitive

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Germany: A Growth Market With Sustainable Prospects

Germany is the second most popular destination for European travellers. In the past seven years, the country has seen growth in travel above both the European and worldwide average, with 80.8 million overnight stays in the country in 2016. Germany is forecast to receive 121.5 million overnight stays by 2030, so these new markets will … Continue reading Germany: A Growth Market With Sustainable Prospects

The Value of Understanding ‘Availability is King’

An experienced e-commerce and revenue management professional, Markus Veikkolainen, Revenue and Distribution Manager for Primehotels in Finland, has worked in hotel sales and online travel for international chains, local chains, independent hotels, self-service hotels, B&Bs, apartments and more. I caught up with him to talk about managing a unique local portfolio and how it differs from … Continue reading The Value of Understanding ‘Availability is King’

Marketing Data, Technology Enable Hotels To Compete Alongside OTAs

The digital revolution has given independent hotels a place on the world stage, but it is often hard to find them beneath the dominant marketing presence of the online travel agents. I caught up with Sam Weston, marketing manager for 80 DAYS, to learn more about their recommendations for driving direct traffic and bookings. Read … Continue reading Marketing Data, Technology Enable Hotels To Compete Alongside OTAs