Germany: A Growth Market With Sustainable Prospects

Germany is the second most popular destination for European travellers. In the past seven years, the country has seen growth in travel above both the European and worldwide average, with 80.8 million overnight stays in the country in 2016.

Germany is forecast to receive 121.5 million overnight stays by 2030, so these new markets will play an important role in marketing Destination Germany in the future.

I caught up with Christopher Lueck, Press Officer of the German Hotel Association (IHA), to find out what the association is doing to promote growth, and how new technologies will change hotel operations and guest experiences in the future.

Read the full interview at the Duetto website.


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