Terri Scriven is the Head of Hospitality for Google UK, which means working with hotels and accommodation providers in Europe and beyond to help them to optimise their digital distribution and online marketing strategies. An online marketing strategy and e-commerce expert with more than 17 years of experience, Terri is at the forefront of the … Continue reading How to Optimize Your Hotel’s Presence on Google
Middle East travellers are embracing the mobile revolution in a significant way, according to data from HotelsCombined. The accommodation comparison platform calculated that 70% of bookings in the Gulf Cooperation Council countries in January were made using mobile devices, compared to just 54% for the same month in 2016. That represents an increase of 25%. … Continue reading Mobile Bookings for Hotels Increase 25% in Middle East
The uncertainly surrounding Brexit has already had an impact on the European hotels market, but what will the actual invocation of Article 50 of the Lisbon Treaty mean for hoteliers across the EU? Already, last June’s Brexit referendum has impacted the hotels market. On 29 March, 2017, UK Prime Minister Theresa May signed and delivered … Continue reading The UK Has Invoked Article 50. What Does It Mean for Europe’s Travel Industry?
Remy Merckx joined Carlson Rezidor in July 2013 as Senior Director of e-Business Development. Since then, he has enjoyed a stellar career, becoming Vice President of Marketing EMEA in February 2016. from Pocket via Did you enjoy this article? Then read the full version from the author's website.
A new breed of traveller – the independent, design-savvy millennials – is calling for a new type of hotel experience. They want unique rather than cookie cutter; they want a room with personality rather than a box in a convenient location. from Pocket via Did you enjoy this article? Then read the full version from … Continue reading Making ‘Magic’ and Cultivating Success with Hotel Revenue Strategy
Storm Doris may well have battered the U.K. last week, but it seems more heavy headwinds are imminent in the hotel sector, according to accountancy firm Moore Stephens. The UK firm claimed earlier this week that there was at least a 30% chance that some 1,800 UK hotel companies could fold within the next three … Continue reading Storms Ahead For UK Hotels That Fail To Get Strategic With Pricing
After 10 years working in revenue management for IHG, Jon Murphy joined the independent Abbey Hotel Bath as Director of Revenue in 2015. We caught up with him to find out about transitioning over from a big brand to an independent hotel set up, the challenges of operating three very different properties in a highly … Continue reading ‘Luxury For The Curious’ Gives Independents Price Advantage
Currency fluctuations are the norm. Exchange rates have always peaked and troughed. So why do hoteliers hold their breath each time a major currency, such as the pound sterling, takes a nosedive? The pound plummeted against the dollar once again on 16 January, reaching a 31-year low as the U.K. currency dropped below $1.20. The … Continue reading Why currency fluctuations provide Revenue Strategy opportunity to savvy hoteliers
It’s about time to have a closer look at what happened in the UK’s property tax world in 2016 and what is about to change in the year ahead. New changes to tax relief for landlords could see many buy to let owners forced into a higher tax bracket from April 2017. According to the … Continue reading From 2016 to 2017: What tax changes are impacting the buy-to-let market?
With the European market in a phase of uncertainty, the topic of reporting metrics has never been more important. Hotel managers and owners are closely watching revenue and profitability, looking for new ways to optimise on both. Talking at the Revenue Strategy Forum in London in early November 2016, Jonathan Langston, co-founder of HotStats, argued … Continue reading RSF London Panelists: RevPAR not Enough in Today’s Hotel Industry